BBN
BABY BUNTING GRP LTD ORDINARYBaby Bunting Group Limited, together with its subsidiaries, engages in the retail of maternity and baby goods in Australia and New Zealand. The company's principal products include prams, cots and nursery furniture, car safety, toys, babywear, feeding, nappies, Manchester, and associated accessories. It also provides car seat installation and hire services for nursery products, as well as operates retail stores and related online stores. In addition, the company offers car seat recycling, breast pump hire, store layby, and shopping consultation services. The company's products primarily cater to parents with children from newborn to three years of age, and parents-to-be. Baby Bunting Group Limited was founded in 1979 and is based in Dandenong, Australia.
BBN
BBN
BABY BUNTING GRP LTD ORDINARY
Baby Bunting Group Limited, together with its subsidiaries, engages in the retail of maternity and baby goods in Australia and New Zealand. The company's principal products include prams, cots and nursery furniture, car safety, toys, babywear, feeding, nappies, Manchester, and associated accessories.
Fundamentals
Historical Data63 days
| Date | Short % | Gross Short |
|---|---|---|
| 16 July | — | — |
| 15 July | — | — |
| 14 July | — | — |
| 13 July | 0.64% | — |
| 10 July | 0.64% | — |
| 9 July | 0.61% | — |
| 8 July | 0.61% | — |
| 7 July | 0.61% | — |
| 6 July | 0.60% | — |
| 3 July | 0.60% | — |
| 2 July | 0.61% | — |
| 1 July | 0.61% | — |
Baby Bunting Grp LTD (BBN) Short Interest Summary
Baby Bunting Grp LTD (BBN) currently has 0.64% of its shares sold short (863 thousand shares, worth approximately $1.1 million), based on ASIC short position data reported on 13 July 2026 (T+4 reporting lag). That makes BBN the #293 most shorted stock on the ASX most shorted list. Short interest in BBN is up 0.04% over the past week and up 0.20% over the past month. BBN is part of the Consumer Discretionary sector on the ASX.
Recent BBN Short Position History
| Date | Short % | Short Shares | Close Price |
|---|---|---|---|
| 13 July 2026 | 0.64% | 0.9M | $1.29 |
| 10 July 2026 | 0.64% | 0.9M | $1.33 |
| 9 July 2026 | 0.61% | 0.8M | $1.36 |
| 8 July 2026 | 0.61% | 0.8M | $1.38 |
| 7 July 2026 | 0.61% | 0.8M | $1.38 |
| 6 July 2026 | 0.60% | 0.8M | $1.41 |
| 3 July 2026 | 0.60% | 0.8M | $1.44 |
| 2 July 2026 | 0.61% | 0.8M | $1.43 |
| 1 July 2026 | 0.61% | 0.8M | $1.41 |
| 30 June 2026 | 0.60% | 0.8M | $1.40 |
BBN Short Selling — Frequently Asked Questions
What is Baby Bunting Grp LTD (BBN)'s current short interest?
Baby Bunting Grp LTD (BBN) currently has a short interest of 0.64% of total shares outstanding. This means 0.64% of BBN's shares have been sold short by investors who expect the price to decline. This data is sourced from ASIC reports and updated daily.
Is BBN heavily shorted on the ASX?
BBN has a relatively low short interest of 0.64%. Short interest below 5% generally suggests limited bearish sentiment from short sellers.
What does short interest mean for BBN investors?
Short interest in BBN shows the percentage of shares investors have borrowed and sold, betting the price will fall. At 0.64%, BBN's short interest is at a low level. See our short squeeze candidates and days to cover analysis for more context.
Where does this BBN short data come from?
Short position data is published by ASIC with a four trading day delay (T+4) and covers reported short positions as a percentage of total shares on issue. ASX Short Data also tracks daily gross short sales (T+1), securities lending, and director trades for BBN.