PMV
PREMIER INVESTMENTS ORDINARYPremier Investments Limited operates various specialty retail fashion chains in Australia, New Zealand, Asia, and Europe. It operates through two segments, Retail and Investment. The company offers sleepwear, school, lifestyle, and stationery products under the Peter Alexander and Smiggle brand names. It sells its products through retail stores, as well as through wholesale and online channels. In addition, the company invests in securities. Premier Investments Limited was incorporated in 1987 and is based in Melbourne, Australia.
PMV
PMV
PREMIER INVESTMENTS ORDINARY
Premier Investments Limited operates various specialty retail fashion chains in Australia, New Zealand, Asia, and Europe. It operates through two segments, Retail and Investment.
Fundamentals
Historical Data63 days
| Date | Short % | Gross Short |
|---|---|---|
| 16 July | — | — |
| 15 July | — | — |
| 14 July | — | — |
| 13 July | 1.74% | — |
| 10 July | 1.76% | — |
| 9 July | 1.74% | — |
| 8 July | 1.78% | — |
| 7 July | 1.87% | — |
| 6 July | 1.91% | — |
| 3 July | 1.92% | — |
| 2 July | 1.93% | — |
| 1 July | 1.95% | — |
Premier Investments (PMV) Short Interest Summary
Premier Investments (PMV) currently has 1.74% of its shares sold short (2.8 million shares, worth approximately $39.9 million), based on ASIC short position data reported on 13 July 2026 (T+4 reporting lag). That makes PMV the #169 most shorted stock on the ASX most shorted list. Short interest in PMV is down 0.17% over the past week and down 0.76% over the past month. PMV is part of the Consumer Discretionary sector on the ASX.
Recent PMV Short Position History
| Date | Short % | Short Shares | Close Price |
|---|---|---|---|
| 13 July 2026 | 1.74% | 2.8M | $14.28 |
| 10 July 2026 | 1.76% | 2.8M | $14.32 |
| 9 July 2026 | 1.74% | 2.8M | $14.62 |
| 8 July 2026 | 1.78% | 2.8M | $14.20 |
| 7 July 2026 | 1.87% | 3.0M | $14.13 |
| 6 July 2026 | 1.91% | 3.0M | $14.23 |
| 3 July 2026 | 1.92% | 3.1M | $14.42 |
| 2 July 2026 | 1.93% | 3.1M | $14.52 |
| 1 July 2026 | 1.95% | 3.1M | $14.88 |
| 30 June 2026 | 2.01% | 3.2M | $14.94 |
PMV Short Selling — Frequently Asked Questions
What is Premier Investments (PMV)'s current short interest?
Premier Investments (PMV) currently has a short interest of 1.74% of total shares outstanding. This means 1.74% of PMV's shares have been sold short by investors who expect the price to decline. This data is sourced from ASIC reports and updated daily.
Is PMV heavily shorted on the ASX?
PMV has a relatively low short interest of 1.74%. Short interest below 5% generally suggests limited bearish sentiment from short sellers.
What does short interest mean for PMV investors?
Short interest in PMV shows the percentage of shares investors have borrowed and sold, betting the price will fall. At 1.74%, PMV's short interest is at a low level. See our short squeeze candidates and days to cover analysis for more context.
Where does this PMV short data come from?
Short position data is published by ASIC with a four trading day delay (T+4) and covers reported short positions as a percentage of total shares on issue. ASX Short Data also tracks daily gross short sales (T+1), securities lending, and director trades for PMV.